What you need to know before launching a Heart2Remind campaign.
Connect with your followers and engage them in conversation with our Heart2Remind (#H2R) solution. Drive anticipation and engagement encouraging users to like your Tweet. In return, they will receive your exclusive content - a reminder or a treat - through a Tweet mention which only they can see.
After a user likes the initial Tweet (the "Trigger Tweet"), they can receive two types of responses:
- Immediate (required and can act just as a simple thank-you Tweet, e.g. "Thank you for liking")
- Scheduled, on a certain day and time (you can schedule multiple response Tweets)
The following types of responses can be crafted:
- Tweet text (maximum 210 symbols)
- Tweet with a link (without link shorteners and maximum 210 symbols in total)
- Tweet containing an image
- Tweet containing a video
- Tweet with an app or website cards
Your Twitter advertiser handle has to be connected to a Wise.blue account. Admin level access is not enough to use Heart2Remind.
If the handle is not connected to Wise.blue:
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- We can create access to Wise.blue for your client and send a step-by-step guide on how to connect the handle
- Or you can share your Twitter advertiser handle password with a Wise.blue manager, who will then carry out the connection. Privacy is ensured.
Before starting, make sure that:
- Materials for the Trigger tweet have been created in Wise.blue (whether it is website cards, app cards, etc.)
- Thank you Tweets (immediate response Tweets) are ready
- Dates, times and materials for the follow-up response(s) are in place (optional)
Important: Your Trigger Tweet and immediate response need to be set up together and from the start. Likes from a Trigger Tweet will be collected only if the immediate response has been properly added.